BRAND BIO

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SECOND BEST IS BORNE OUT OF DESIGNER SAMUEL MONAGHAN’S ECLECTIC BACKGROUND. ITS DIY MENTALITY IS DRAWN FROM THE CULTURE SURROUNDING HARDCORE PUNK, WHEREAS THE STRUCTURE OF SECOND BEST’S DESIGNS IS OWED TO MONAGHAN’S BACKGROUND IN INDUSTRIAL DESIGN. AS A RESULT, SECOND BEST’S OUTPUT IS BOTH RIGOROUS AND CHAOTIC, EXPERIMENTAL AND COMPOSED.

SECOND BEST DOES NOT FOLLOW TRADITIONAL TIMELINES – IT’S HONEST, NOT POLISHED. THE NAME ITSELF IS A CHALLENGE TO INDUSTRY NORMS. WHY BEND AND BREAK WHAT YOU BELIEVE IN TO BE ‘BEST’ WHEN YOU CAN STAND BY YOUR PRINCIPLES AND BE SECOND BEST?

LIFE IS SPENT MOVING THROUGH FRAMEWORKS AND WITHIN BOUNDARIES, MOST OF WHICH WE DID NOT CHOOSE OR CREATE. THE IDEA OF INTERACTING WITHIN THESE SYSTEMS IS SOMETHING THAT SECOND BEST TOYS WITH - IT IS EASY TO LOOSE CONSCIOUSNESS OF DAILY REPETITION, SO WHY NOT TAKE TIME TO STOP, ACKNOWLEDGE AND PUSH BACK. ONE MAY NOT BE ABLE TO FULLY DISMANTLE WHAT EXISTS SO, INSTEAD, FILL IT WITH BEAUTIFUL CHAOS.

WITH THE AIM OF LEAVING NOTHING BEHIND, THE BRAND CONSTANTLY PIVOTS TO EXIST WITHIN ITS MEANS. REAL-TIME FINDINGS ACT AS A BREADCRUMB TRAIL THAT INSPIRES THE PRODUCT AS A WAY OF MERCHANDISING MEMORIES RATHER THAN THINGS BEING OVERLY PLANNED.  THIS RESULTS IN BOTH WEARABLE AND NON WEARABLE OUTCOMES.

SECOND BEST IS NEVER FINISHED.

- SECOND BEST